Do your users really
understand your product?
Do your users
really understand
your product?
How much is this costing you?
How much is this costing you?
We help AI Startups & Fortune 500 companies
take their product to the next level using Product-led Growth Design (PLG).

We help AI Startups & Fortune 500 companies take their product to the next level using Product-led Growth Design (PLG).

A Deep Expertise In…
MVP design (0 → 1)
Agentic AI
Growth design (PLG)
Complex, Data-heavy interfaces
Website design
Branding & Logo design
We start with a conversation, not a slideshow. You tell us where you’re stuck, and we'll help you figure out the path forward. Together, we’ll scope out a plan, move quickly, and deliver something real.
We start with a conversation, not a slideshow. You tell us where you’re stuck, and we'll help you figure out the path forward. Together, we’ll scope out a plan, move quickly, and deliver something real.
Alex Gilev is the founder @30kstrategy, based in Miami, with 16 years of leading complex enterprise and government projects as well as helping startups achieve PMF.
Worked w/ Apple, CDC, Silicon Valley Bank, Harvard Medical School, Wander, MasterClass.
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"

Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"

Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"

Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"

Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"

Tory Green
Co-Founder/CEO @ionet
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."

Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."

Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."

Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."

Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."

Jessie Huang
Product manager @BCH
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."

Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."

Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."

Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."

Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."

Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."

Chuck LoCascio
Design @SVB
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."

Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."

Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."

Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."

Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."

Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."

Ryan Shank
Founder/CEO @Sharewillow
Reduce churn
UX Audit
$999
Deliverable #1: UX improvements roadmap in Notion: Quick Wins, Meaningful Shifts, Big Bets.
Deliverable #2: End-to-end UX audit of your current product (Loom).
Deliverable #3: 1 screen redesign to show you how your product could look like.
Timeline: 1 Week (Fixed)
Immediate start.
Continue improving
Design Retainer
$7,499 /month
Deliverable #1: UX/UI improvements of your current product.
Deliverable #2: Growth design: Activation, Retention, Engagement design improvements.
2 updates per week.
Timeline: Ongoing (Retainer)
Immediate start.
Launch confidently
MVP Design (0 → 1)
$20,000
Deliverables: End-to-end MVP design prototype that is ready to demo.
Avoid rework with our tried and tested MVP approach. Guaranteed delivery in 1 month.
Daily updates.
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Reduce churn
UX Audit
$999
Deliverable #1: UX improvements roadmap in Notion: Quick Wins, Meaningful Shifts, Big Bets.
Deliverable #2: End-to-end UX audit of your current product (Loom).
Deliverable #3: 1 screen redesign to show you how your product could look like.
Timeline: 2 Weeks (Fixed)
Immediate start.
Continue improving
Design Retainer
$7,499 /month
Deliverable #1: UX/UI improvements of your current product.
Deliverable #2: Growth design: Activation, Retention, Engagement design improvements.
2 updates per week.
Timeline: Ongoing (Retainer)
Immediate start.
Launch confidently
MVP Design (0 → 1)
$20,000
Deliverables: End-to-end MVP design prototype that is ready to demo.
Launch confidently. Avoid rework.
Guaranteed delivery in 1 month.
Daily updates.
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Reduce churn
UX Audit
$999
Deliverable #1: UX improvements roadmap in Notion: Quick Wins, Meaningful Shifts, Big Bets.
Deliverable #2: End-to-end UX audit of your current product (Loom).
Deliverable #3: 1 screen redesign to show you how your product could look like.
Timeline: 1 Week (Fixed)
Immediate start.
Continue improving
Design Retainer
$7,499 /month
Deliverable #1: UX/UI improvements of your current product.
Deliverable #2: Growth design: Activation, Retention, Engagement design improvements.
2 updates per week.
Timeline: Ongoing (Retainer)
Immediate start.
Launch confidently
MVP Design (0 → 1)
$20,000
Deliverables: End-to-end MVP design prototype that is ready to demo.
Avoid rework with our tried and tested MVP approach. Guaranteed delivery in 1 month.
Daily updates.
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Reduce churn
UX Audit
$999
Deliverable #1: UX improvements roadmap in Notion: Quick Wins, Meaningful Shifts, Big Bets.
Deliverable #2: End-to-end UX audit of your current product (Loom).
Deliverable #3: 1 screen redesign to show you how your product could look like.
Timeline: 1 Week (Fixed)
Immediate start.
Continue improving
Design Retainer
$7,499 /month
Deliverable #1: UX/UI improvements of your current product.
Deliverable #2: Growth design: Activation, Retention, Engagement design improvements.
2 updates per week.
Timeline: Ongoing (Retainer)
Immediate start.
Launch confidently
MVP Design (0 → 1)
$20,000
Deliverables: End-to-end MVP design prototype that is ready to demo.
Avoid rework with our tried and tested MVP approach. Guaranteed delivery in 1 month.
Daily updates.
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Reduce churn
UX Audit
$999
Deliverable #1: UX improvements roadmap in Notion: Quick Wins, Meaningful Shifts, Big Bets.
Deliverable #2: End-to-end UX audit of your current product (Loom).
Deliverable #3: 1 screen redesign to show you how your product could look like.
Timeline: 2 Weeks (Fixed)
Immediate start.
Continue improving
Design Retainer
$7,499 /month
Deliverable #1: UX/UI improvements of your current product.
Deliverable #2: Growth design: Activation, Retention, Engagement design improvements.
2 updates per week.
Timeline: Ongoing (Retainer)
Immediate start.
Launch confidently
MVP Design (0 → 1)
$20,000
Deliverables: End-to-end MVP design prototype that is ready to demo.
Avoid rework with our tried and tested MVP approach. Guaranteed delivery in 1 month.
Daily updates.
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Reduce churn
UX Audit
$999
Deliverable #1: UX improvements roadmap in Notion: Quick Wins, Meaningful Shifts, Big Bets.
Deliverable #2: End-to-end UX audit of your current product (Loom).
Deliverable #3: 1 screen redesign to show you how your product could look like.
Timeline: 1 Week (Fixed)
Immediate start.
Continue improving
Design Retainer
$7,499 /month
Deliverable #1: UX/UI improvements of your current product.
Deliverable #2: Growth design: Activation, Retention, Engagement design improvements.
2 updates per week.
Timeline: Ongoing (Retainer)
Immediate start.
Launch confidently
MVP Design (0 → 1)
$20,000
Deliverables: End-to-end MVP design prototype that is ready to demo.
Avoid rework with our tried and tested MVP approach. Guaranteed delivery in 1 month.
Daily updates.
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2009 - 2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. "
- Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford